‘Ugly food’ distribution industry takes off in Idaho – Idaho Business Review

‘Ugly food’ distribution industry takes off in Idaho – Idaho Business Review


Two companies have now come to Idaho with the goal of reducing food waste and promoting grocery affordability by distributing ugly or imperfect food.

Imperfect Foods and Misfits Market are selling misshapen or surplus produce — like meat and vegetables — and imperfect groceries, such as boxed cereal with a defective label. These companies tout discounts …





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