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Switch the best-selling game hardware in Europe for 2020, Nintendo the #1 boxed game publisher

Switch the best-selling game hardware in Europe for 2020, Nintendo the #1 boxed game publisher


We’ve already shared sales numbers for the UK in 2020, but now we have a look at the bigger picture. The data for much of Europe has come in for last year, and Nintendo once again came out on top. Take a look at the figures for Benelux, France, GSA (Germany, Switzerland, Austria), Iberia, Nordics and Poland below.

– 211.9 million games were sold across UK & Ireland, mainland Europe, Middle East and Africa (EMEA) in 2020

– the biggest publisher of boxed games across Europe was Nintendo, with a market share of over 28%

– in terms of boxed games, PS4 had a 43% market share and Switch 41% market share

– in France and Germany, Switch is the top performing console for boxed game sales,

– the genre that grew the most was strategy, which saw sales rise 57% over the year before thanks to Animal Crossing

– Switch sales jumped 22% across Europe compared to last year

– Switch sold almost three times as PS4, which saw sales drop 42% over 2019

– Switch’s Joy-Con controllers increased 32% in sales year-on-year, and came in second place for accessories

– eShop cards grew 34% year-on-year




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