Greenpoint’s iconic ACME Smoked Fish Factory has now entered a mandatory public review process known as ULURP or the Uniform Land Use Review Procedure. This phase is a major step forward for the expansion which required zoning text amendments, an environmental assessment statement, and initial approvals from the Department of City Planning.

Located in north Brooklyn at 30 Gen Street, Acme Smoked Fish dates back over four generations and is today the leading producers of smoked and pickled fish. To accommodate its growing operations, the proposed expansion spans 654,300 square feet. This includes 109,300 square feet of additional processing area, 545,000 square feet of office and retail area, and a partially covered outdoor terrace spanning 21,400 square feet.

In addition to ACME’s facilities, the proposals outline the anticipated creation of up to 2,000 jobs.

“When investment and jobs are needed in New York City more than ever, a project like this signals that the City is open for business and that we are turning a corner in our recovery,” said vice president and director of investments at Rubenstein Partners Jeff Fronek, whose company is leading the redevelopment and expansion of ACME Smoked Fish. “Add to that the preservation of manufacturing space at the site, a partner in ACME that is so conscious of its role in the community, and we truly have the best and most innovative project to launch Greenpoint’s economic recovery.”

As the project’s executive architect, Gensler’s design of the structure is meant to evoke the heavy manufacturing and industrial history of Greenpoint. In this regard the overall structure and its expanded volumes resemble stacked boxes that will be constructed of red brick, black steel, and a glass-enclosed volume at the apex of the building. The project team has also designed a dramatic public plaza and entryway with seating, light landscaping, and mural artwork.

Rendering of the new ACME Smoked Fish industrial center

Rendering of entry plaza at the new ACME Smoked Fish industrial center

Rubenstein Partners has not released a final construction timeline for the project, but it is anticipated that work will begin in the first half of 2021.

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